![]() ![]() So, what exactly is Spark Ads? Spark Ads is a native ad format that allows advertisers to tap into authenticity by boosting organic content. □ 52% of internet users want brands to be authentic.⁵ □ 67% want a variety of different storytelling approaches from brands.⁴ □ 84% of people have been convinced to buy a product or service by watching a branded video.³ ![]() Nearly 9 in 10 TikTok users said that they discover new content that they enjoy while using the app, and around half of the users discover new products through advertisements posted by a product or brand.² Native ads allow brands to reach new audiences, inspire trends, and build loyal communities.Įndless creative discovery is what makes TikTok different. On TikTok, brands can show up as any other member of the community by leveraging the creativity and authenticity of native content to connect with users. ![]() Now, with Spark Ads, TikTok content can also connect brands with these communities. This creates a huge opportunity for brands to reach TikTok users with engaging native content. This TikTok style content enables communities to connect from around the world in shared humor, interests, and passions. The platform's short form content gives viewers quick and engaging entertainment at anytime. People come to TikTok to be entertained and TikTok videos lift their spirits more than any other platform.¹ TikTok content is so captivating because it's an immersive full-screen and sound-on experience. Here we’ll walk through the basics of Spark Ads, what sets them apart from other ad formats, and lay out some best practices for making the most of TikTok’s revolutionary digital marketing format. Spark Ads offer the best of both worlds, allowing brands to create ads from organic TikToks while maintaining the native feel and functionality of organic posts - a powerfully authentic way to reach your audience and promote your business. Since the global launch of Spark Ads in July of 2021, brands have been using the unique ad format to drive brand discovery through real connection with the TikTok community. ![]()
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